Which fast fashion retailer partnered with Karl Lagerfeld in 2004 for the first major high fashion collaboration that started the designer x mass market trend?

Brand collaborations have revolutionized the retail landscape, breaking down traditional barriers between luxury and mass market. These partnerships have created some of the most memorable and sought-after products in pop culture, with limited releases causing overnight lines and instant sellouts. Test your knowledge about one of the most significant turning points in fashion retail history that changed how consumers view designer accessibility.

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H&M
Zara
Target
Uniqlo