Which major outdoor clothing company established a bee conservation fund and created their own honey product line as part of their environmental brand strategy?

Honeybees are vital to our ecosystem and food supply, pollinating approximately 1/3 of all food we consume. As bee populations face threats worldwide, several companies have launched initiatives to protect these essential pollinators. This trivia question explores how one major corporation integrated bee conservation into their brand strategy in a unique and impactful way. Test your knowledge of corporate environmental initiatives in the natural world!

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Patagonia
Timberland
The North Face
Columbia Sportswear