Which retail technology advancement first allowed transportation companies to implement dynamic pricing at scale, adjusting ticket prices in real-time based on demand?

The transportation industry has undergone significant digital transformation in how products and services are marketed and sold to consumers. From mobile ticketing to predictive analytics for travel planning, retail technology has revolutionized how people purchase transportation services. This trivia question tests your knowledge about a significant retail technology advancement that changed how consumers interact with transportation services.

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Big data analytics platforms (2008-2010)
Mobile payment systems (2011-2013)
QR code ticketing (2005-2007)
Cloud-based booking systems (2000-2002)