Which innovative product initiative successfully revitalized a declining cultural tradition by creating sustainable market demand for traditional artisans?

In today's rapidly globalizing world, many traditional cultural practices face extinction. However, some innovative companies have found ways to preserve cultural traditions while creating commercially viable products. This trivia question explores how product innovation has been used to sustain and revitalize endangered cultural practices around the world.

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Maiwa Handprints' natural dye revival program in India, which created a premium market for traditionally dyed textiles and saved techniques on the verge of disappearance
Adidas' 'Cultural Heritage' sneaker line, which printed digital reproductions of traditional patterns on mass-produced footwear
Microsoft's 'Digital Traditions' app, which created 3D virtual reality experiences of cultural ceremonies without involving traditional practitioners
McDonald's 'Tastes of the World' menu, which adapted traditional recipes into fast-food formats using modern ingredients and preparation methods