Which innovative marketing campaign significantly boosted sales of traditional handwoven textiles by connecting artisans directly with global consumers?

Cultural traditions around the world have given rise to unique handcrafted products that are now finding new markets globally. From traditional textiles to indigenous pottery, these cultural artifacts are being marketed in innovative ways while preserving their authenticity. This trivia question explores how traditional crafts are being promoted in the global marketplace through strategic marketing campaigns.

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The Silk Road Initiative by Hermès
#WhoMadeMyClothes by Fashion Revolution
Nest Artisan Guild program
UNESCO's 'Heritage in Your Hands' campaign