Which mythological concept was specifically studied by product developers at Apple to create their 'enchantment phase' in customer experience design?

Throughout history, mythological narratives have inspired countless product designs and brand identities. From Nike's winged goddess of victory to Amazon's river of possibilities, folklore continues to influence modern product development strategies. This poll tests your knowledge about how ancient mythological concepts have been transformed into successful product development frameworks that continue to resonate with consumers today.

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• The Hero's Journey (from Joseph Campbell's monomyth)
• The Norse concept of Ragnarök (cyclical destruction and rebirth)
• The Greek Muses (nine goddesses of inspiration)
• The Trickster archetype (from Native American folklore)

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