Which major retail innovation did Patagonia pioneer in 2011 that transformed how outdoor brands approach product sustainability?

The natural products industry has seen remarkable innovations in recent years as consumer demand for sustainable and eco-friendly options continues to grow. Companies are constantly developing new technologies and approaches to bring nature's benefits to market while minimizing environmental impact. This trivia question tests your knowledge about a groundbreaking retail trend that has transformed how natural products are brought to consumers.

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• The "Worn Wear" program encouraging repair and resale of used clothing
• The first completely biodegradable synthetic jacket material
• AI-powered sizing technology reducing return rates by 70%
• The "One Tree Planted" initiative guaranteeing reforestation for each product sold

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