Which innovative retail technology did Nike first introduce in 2018 that revolutionized the in-store experience by allowing customers to customize shoes in real-time and see them rendered instantly?

The sporting goods industry has undergone massive digital transformation in recent years, changing how athletes and fans shop for equipment and apparel. From virtual try-on technologies to advanced inventory systems, retailers are leveraging technology to create seamless customer experiences. Test your knowledge about how leading sports retailers are innovating in the digital space and reshaping the customer journey.

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Nike Fit (foot-scanning technology)
Nike By You Studio (augmented reality design stations)
Nike RFID Smart Shelves (inventory tracking system)
Nike Mirror (virtual try-on technology)