Which telescope brand first successfully implemented a customer loyalty program that offered 'star points' for purchases, revolutionizing astronomy retail in the 1990s?

The astronomy equipment industry has seen remarkable brand transformations over decades, with telescope manufacturers competing for both amateur and professional astronomers' loyalty. This poll tests your knowledge about a pivotal moment in astronomy retail history when one company revolutionized how telescopes were marketed and branded to the public, creating one of astronomy's most recognizable product lines.

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Celestron with their 'SkyRewards' program
Meade with their 'StarGazers Club'
Orion with their 'AstroPoints' system
Takahashi with their 'Cosmos Club'