Which major retail company spent $100+ million on a logo rebrand in 2010, only to revert to its original logo just one week later after consumer backlash and a stock price drop?

Corporate logos aren't just about aesthetics—they represent significant financial investments and strategic business decisions. Major rebranding efforts can cost millions and impact consumer perception, stock prices, and market positioning. This trivia question explores one of the most financially significant logo transformations in business history, where design changes reflected broader economic strategies.

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