When Pixar released 'Frozen' in 2013, which merchandise decision is considered one of Disney's biggest product development mistakes, reportedly costing them hundreds of millions in potential revenue?
In the high-stakes world of movie merchandising, even the biggest studios can make costly mistakes. This poll explores one of the most infamous product development decisions in cinema history—a merchandising oversight that reportedly cost Disney/Pixar hundreds of millions in potential revenue. Test your knowledge of this legendary pop culture product development failure!
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- Severely underestimating demand for Elsa dolls, leading to worldwide shortages during the crucial holiday season
- Focusing merchandise primarily on Anna instead of Elsa, despite Elsa becoming the breakout character
- Releasing only high-end collectible items rather than affordable toys for the mass market
- Delaying merchandise release until after the film premiered, missing the pre-release marketing window
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