Which company is widely credited with pioneering the modern subscription box model in 2010, leading to the explosion of this retail format?

Subscription models have transformed how consumers interact with products and services. One company in particular is credited with revolutionizing the modern subscription box concept in 2010, creating a new retail category that has since exploded into a multi-billion dollar industry. Test your knowledge of this significant business innovation that changed consumer purchasing patterns and inspired thousands of imitators across virtually every product category.

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Birchbox
Dollar Shave Club
Blue Apron
Stitch Fix