Which pioneering e-commerce company first implemented collaborative filtering technology for product recommendations in 1998, coining the term 'customers who bought this also bought'?

The digital transformation of retail has been marked by numerous technological breakthroughs that have fundamentally changed how consumers discover and purchase products. One of the most influential innovations has been recommendation systems, which analyze customer data to suggest relevant products. This poll tests your knowledge about a pivotal moment in the evolution of personalized shopping experiences that revolutionized e-commerce forever.

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Amazon
eBay
Alibaba
Yahoo! Shopping