Which coffee retailer named their company after a character from 'Moby-Dick' but adopted a mythological twin-tailed siren from Norse folklore for their logo, creating one of retail's most successful omnichannel brand identities?

The world of mythology and folklore has long inspired retail merchandising and marketing strategies. From Norse gods adorning product packaging to Greek myths influencing store layouts, mythological elements have been powerful tools in retail branding. This poll tests your knowledge of how one famous brand leveraged ancient folklore in their omnichannel retail strategy to create a globally recognized identity.

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Starbucks
Peet's Coffee
Costa Coffee
Dutch Bros Coffee