Which transportation company executed a successful brand repositioning strategy in 2018 that resulted in a 56% increase in brand value within 18 months by shifting focus from 'ride-hailing' to 'urban mobility solutions'?

The transportation industry has witnessed remarkable shifts in brand strategy and value over the past decade. As mobility solutions evolve, companies have had to reinvent their brand positioning to stay relevant. This poll tests your knowledge about a significant brand transformation that reshaped consumer perception in the transportation sector. Understanding these strategic pivots offers valuable insights for product managers working across transportation verticals.

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Lyft - with its 'Life is Better When You Share the Ride' campaign
Uber - with its comprehensive rebrand and 'Moving Forward' initiative
Bird - with its 'Enjoy the Journey' micromobility campaign
BlaBlaCar - with its 'Bringing People Closer' strategic pivot