Which company pioneered the first widely-used product recommendation system in retail, launching their groundbreaking 'item-to-item collaborative filtering' technology in 1998?

Recommendation systems have transformed how we shop online, with personalized suggestions driving up to 35% of purchases on major retail platforms. These sophisticated algorithms analyze our browsing history, purchase patterns, and preferences to predict what we might want next. But when did this revolutionary technology first emerge in the retail space? Test your knowledge about the origins of recommendation systems that have forever changed the consumer journey and retail landscape.

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Amazon
eBay
Netflix
Walmart