Which controversial film distribution practice, introduced in the 1940s, required theaters to purchase less desirable films in order to access a studio's blockbuster releases?

In the competitive world of film distribution, studios have employed various retail packaging strategies to maximize revenue and audience reach. One particular packaging innovation revolutionized how movies were sold to theaters in the mid-20th century and fundamentally changed the industry's business model. Test your knowledge of this pivotal marketing practice that shaped Hollywood's distribution landscape.

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Block booking
Blind bidding
Clearance zoning
Run-zone-clearance system