Which streaming platform first introduced the feature of automatically playing the next episode in a series (auto-play), now standard across most streaming services?

The film and television industry has been revolutionized by streaming platforms, each employing unique product design strategies to attract and retain viewers. These companies invest millions in user experience research, content recommendation algorithms, and interface design. How well do you know the product innovations that have shaped how we consume entertainment today?

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Netflix
Hulu
Amazon Prime Video
HBO (before HBO Max)