Which retail innovation first introduced the concept of 'pop-up experiences' based on a major entertainment franchise, setting the trend for immersive retail that's now common in the pop culture industry?

The entertainment industry has dramatically transformed retail strategies over the years, creating unique shopping experiences that blur the line between fiction and reality. From movie merchandise to immersive brand activations, pop culture has reshaped how companies connect with consumers. Test your knowledge about a groundbreaking retail innovation that changed how fans interact with their favorite franchises!

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• The Warner Bros. Harry Potter Experience (2000)
• Disney's Star Wars Galactic Outpost (2015)
• HBO's Game of Thrones: Bleed for the Throne (2019)
• Paramount's Star Trek Experience at Las Vegas Hilton (1998)

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