Which hit Broadway musical launched a controversial fragrance line in 2011 that was discontinued within months due to poor sales and complaints that it smelled like 'wet cardboard'?

The performing arts world isn't just about standing ovations and encore performances—it's also a retail battlefield where branded merchandise can make or break additional revenue streams. While successful Broadway shows often generate millions in merchandise sales, some product launches have flopped spectacularly despite the success of their associated productions. Test your knowledge about these fascinating performing arts retail failures that even the most dedicated theater enthusiasts might not know!

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Wicked
The Book of Mormon
The Lion King
Hamilton