Which scientific instrument company pioneered the direct-to-consumer online retail model in 1995, dramatically reducing microscope prices by eliminating distributor markups?

Modern scientific retail has transformed how researchers and laboratories purchase equipment and supplies. One particular scientific instrument's retail strategy revolutionized accessibility for researchers worldwide, democratizing advanced scientific tools. This poll tests your knowledge of pivotal moments in scientific retail history that shaped how today's scientists access cutting-edge equipment.

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AmScope, with their revolutionary e-commerce platform that bypassed traditional scientific supply chains
Nikon, through their 'Microscopy Direct' program that offered factory-direct pricing
Zeiss, via their 'ScienceDirect' online portal that cut out distributors
Leica, with their 'MicroShop' platform that offered direct-from-manufacturer purchasing