Which innovative telescope marketing campaign in the 1970s is credited with making amateur astronomy accessible to the general public through retail chains for the first time?

The astronomy industry has seen remarkable product innovations and marketing campaigns over the decades. One particularly significant marketing milestone changed how amateur astronomers purchase equipment and revolutionized the accessibility of stargazing. Test your knowledge about this retail transformation that brought astronomy to the masses and created a new market segment of hobby astronomers.

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• Celestron's 'Orange Tube' C8 campaign with the slogan 'Bringing the Universe to Your Backyard'
• Meade's 'StarFinder' retail program with the tagline 'Stars Within Reach'
• Edmund Scientific's 'Astroscan' campaign featuring the slogan 'Astronomy for Everyone'
• Bausch & Lomb's 'Criterion' department store initiative with the motto 'The Stars Are Yours'

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