Which Broadway musical broke merchandise sales records with over $1 million in weekly merchandise sales during its peak, pioneering the concept of 'show-specific retail stores' adjacent to theaters?

Test your knowledge about the lucrative world of theatrical merchandise! Broadway shows and performing arts venues have transformed merchandise from simple souvenirs to sophisticated retail operations generating millions in ancillary revenue. From digital innovations to exclusive collector's items, theatrical merchandise has become a vital component of the performing arts business model. How much do you know about this backstage retail success story?

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Hamilton
The Lion King
Wicked
The Phantom of the Opera