Which pop culture giant was first to launch an AR retail app that allowed customers to virtually place life-sized characters from their franchise in real environments?

Augmented Reality (AR) has dramatically transformed how pop culture brands engage with fans in retail environments. From virtual try-ons for merchandise to interactive displays that bring fictional worlds to life, AR is creating immersive shopping experiences that blur the line between digital and physical. Test your knowledge about this cutting-edge retail technology that's reshaping how we interact with our favorite pop culture franchises and products.

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Disney with their 'Star Wars Studio' app in 2017
LEGO with their 'LEGO AR Studio' app in 2017
Marvel with their 'Hero Vision' app in 2018
Nintendo with their 'Pokémon Home' app in 2016