Which groundbreaking digital marketing campaign helped a Broadway show achieve record-breaking advance ticket sales of over $30 million before its official opening in 2015?

The performing arts industry has embraced digital marketing strategies to attract audiences in innovative ways. From virtual reality theater experiences to AI-driven marketing campaigns for Broadway shows, technology is revolutionizing how performing arts organizations connect with their audiences. Test your knowledge about the intersection of digital marketing and the performing arts world!

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Hamilton's #Ham4Ham digital lottery campaign
The Lion King's 360° virtual theater tour experience
Wicked's augmented reality poster campaign
Dear Evan Hansen's viral social media testimonial series