Which loyalty program innovation first introduced the concept of 'experiential rewards' that allowed customers to redeem points for unique experiences rather than just products or discounts?

Loyalty programs have evolved dramatically in the retail sector, moving from simple punch cards to sophisticated ecosystems that leverage customer data, behavioral insights, and advanced technologies. Today's most successful loyalty strategies incorporate elements of gamification, personalization, and even partnerships across brands. Test your knowledge about a groundbreaking loyalty innovation that has significantly impacted customer retention rates in recent years.

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American Express Membership Rewards (1991)
Starbucks Rewards (2008)
Marriott Bonvoy Moments (2007)
Amazon Prime Rewards (2011)