Which popular music artist pioneered the 'visual album' packaging concept in 2016, releasing a digital album with unique videos for each song plus physical copies with collector packaging?

In recent years, sustainable packaging has become a major focus for brands looking to appeal to environmentally conscious consumers. But sustainability isn't the only factor driving packaging innovation in the pop culture space. From collectible unboxing experiences to AR-enhanced packaging, brands are finding creative ways to make their product packaging part of the cultural conversation. Test your knowledge about a groundbreaking packaging innovation that changed how fans interact with a beloved product!

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• Beyoncé with 'Lemonade'
• Taylor Swift with '1989'
• Kendrick Lamar with 'DAMN.'
• Drake with 'Views'

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