Which 1999 film pioneered viral marketing with a fake 'missing persons' website that blurred the line between fiction and reality, creating enormous buzz despite its modest budget?

The film industry is known for its groundbreaking marketing campaigns that sometimes become as iconic as the movies themselves. From viral mysteries to elaborate real-world experiences, studios have pushed the boundaries of traditional advertising to create buzz and draw audiences to theaters. Test your knowledge about some of the most innovative film marketing campaigns that changed how movies are promoted!

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