Which athlete's endorsement deal with Nike revolutionized sports marketing by introducing the concept of athlete-specific sub-brands with unique logos and product lines?

In the competitive world of sports retail, athlete endorsements have become a cornerstone of brand marketing strategies. While many sports brands engage celebrities to promote their products, some endorsement deals have fundamentally changed the industry landscape and created new paradigms for how brands connect with consumers. Test your knowledge about one of the most transformative endorsement deals in sports retail history!

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Michael Jordan (Air Jordan)
Tiger Woods (Nike Golf)
Serena Williams (Nike Court)
LeBron James (Nike LeBron)