Which athletic footwear brand partnership is credited with creating the first billion-dollar athlete endorsement program and revolutionizing sports marketing?

Before athlete endorsements became the norm, one groundbreaking deal in the 1980s revolutionized the sports marketing landscape and created the template for modern athlete-brand partnerships. This collaboration didn't just sell products—it created a cultural phenomenon that transcended sports and influenced fashion, music, and pop culture for decades to come. Test your knowledge of this pivotal moment in sports business history!

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Nike and Michael Jordan (Air Jordan)
Adidas and Run-DMC (Superstar)
Reebok and Allen Iverson (The Answer)
Converse and Magic Johnson (Weapon)