Which company launched the first modern retail loyalty program with a magnetic stripe card that revolutionized how businesses track customer purchases?

Customer loyalty programs have become a cornerstone of modern retail strategy, but their origins might surprise you. These programs have evolved from simple punch cards to sophisticated digital ecosystems that track consumer behavior, offer personalized rewards, and drive repeat business. Test your knowledge about the history and innovation of retail loyalty programs that have shaped how companies build customer relationships.

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American Airlines (AAdvantage program)
Starbucks (Starbucks Rewards)
Walmart (Walmart Rewards)
Macy's (Star Rewards)