Which innovative loyalty program feature did Tesla introduce in 2021 that gamified the EV ownership experience and increased app engagement by over 40%?

Electric vehicles have transformed not just how we drive, but how automotive brands build customer loyalty. As traditional maintenance visits decrease with EVs requiring fewer service appointments, manufacturers have had to reimagine their loyalty programs. This trivia question explores how one major EV manufacturer created an innovative approach to maintain customer engagement despite fewer service touchpoints.

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The 'Supercharger Status' program that awarded points based on charging efficiency and frequency
The 'Range Challenge' that rewarded drivers for maximizing their vehicle's range through efficient driving habits
The 'Tesla Community Builder' that gave loyalty points for referring other customers to Tesla events
The 'Autopilot Perfection' program that tracked and rewarded minimal interventions during Autopilot usage