Which traditional cultural symbol was controversially incorporated into a major athletic brand's limited edition Lunar New Year collection, causing the company to recall the products in 2019?

In today's global marketplace, retailers often incorporate cultural symbols and traditions into their logo designs to create authentic connections with specific communities. These culturally-informed logos can help establish brand identity, communicate values, and show respect for heritage. Test your knowledge about how traditional cultural elements have been thoughtfully integrated into modern retail branding.

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The Chinese character 'Fu' (福) printed upside down
Traditional Chinese firecrackers in red and gold
The combination of Chinese characters that unintentionally spelled 'Fat Prosperity'
A stylized version of the Chinese zodiac animal for that year