Which groundbreaking marketing strategy helped 'Hamilton' become a Broadway phenomenon before it even opened on Broadway?

Theater productions require innovative marketing to fill seats night after night. The performing arts industry has developed some legendary campaigns that transformed shows from potential flops into enduring successes. Test your knowledge of how some of the most famous theatrical productions were marketed to audiences and became cultural phenomena through clever promotion strategies.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The #Ham4Ham lottery, offering $10 front-row tickets through sidewalk performances and social media engagement
A Netflix documentary series following the cast through their rehearsal process
Free streaming of the full production on YouTube for one month before opening night
A nationwide talent competition where winners received opening night tickets