Which innovative DVD packaging design, first widely adopted around 2005-2006, significantly reduced plastic usage by up to 50% and became an industry standard for major film studios?

The film and television industry has evolved significantly in how it packages and markets physical media to consumers. From VHS tapes to streaming services, the packaging design and marketing strategies have shifted dramatically. This trivia question tests your knowledge of a pivotal moment in DVD packaging history that changed how studios approached retail sales and consumer shopping habits.

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Eco-Box (cardboard sleeve with minimal plastic hub)
Amaray Keep Case (standard plastic clamshell)
Eco-Lite Case (reduced plastic clamshell)
Digipack (cardboard folder with plastic tray)