Which sports retail giant first launched a mobile app-based loyalty program that allowed customers to earn points for both purchases AND physical activity tracked through fitness apps?

In the competitive world of sports retail, major brands battle not just for market share but for customer loyalty. The most successful sports retailers have implemented innovative loyalty programs that keep athletes and sports enthusiasts coming back. This trivia question explores how one major sports retail giant revolutionized its approach to customer retention through a groundbreaking loyalty program that changed the industry standard.

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Nike with its Nike+ membership program
Adidas with its Creators Club
Under Armour with its UA Rewards system
Dick's Sporting Goods with its ScoreCard rewards