Which celebrity launched a subscription-based wellness empire that was valued at over $250 million despite facing scientific criticism for some of its product claims?

In the era of direct-to-consumer relationships, many celebrities have launched their own subscription services to monetize their personal brands. These subscription models often bypass traditional media gatekeepers and create recurring revenue streams while fostering deeper connections with fans. Test your knowledge about how famous people have pioneered innovative subscription strategies in the digital age!

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Gwyneth Paltrow with Goop
Jessica Alba with The Honest Company
Kate Hudson with Fabletics
Reese Witherspoon with Draper James