Which company created what is widely considered the first modern customer loyalty program in 1896, using collectible stamps that customers could redeem for merchandise?

Before digital points and mobile apps, loyalty programs had fascinating origins dating back centuries. This trivia poll explores one of the earliest documented customer loyalty programs that significantly influenced modern retail loyalty strategies. Test your knowledge about how merchants historically cultivated customer retention through innovative reward systems that laid the groundwork for today's sophisticated loyalty programs.

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Sperry & Hutchinson (S&H Green Stamps)
Montgomery Ward's 'Preferred Customer Program'
American Express 'Member Rewards'
Woolworth's 'Customer Appreciation Club'