Which of these companies correctly uses a figure from mythology or folklore in their logo?
Throughout history, companies have drawn inspiration from mythology and folklore for their brand identities. These ancient stories provide powerful symbolism that resonates across cultures. This poll tests your knowledge of how mythological figures have been incorporated into famous corporate logos. Can you identify which divine connection is authentic and which are merely legends?
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- Starbucks - The logo features a two-tailed mermaid (or siren) from Norse mythology, specifically from the Eddas where she lured sailors with her enchanting songs.
- Versace - The logo features Medusa from Greek mythology, chosen by founder Gianni Versace because she made people fall in love with her and had no way back.
- Amazon - The logo's arrow forms a smile but was originally designed to represent Hermes' staff (caduceus), the Greek messenger god symbolizing swift delivery.
- Adobe - The stylized 'A' represents the Egyptian goddess Seshat, patroness of writing, record-keeping and mathematics, reflecting the company's focus on creative tools.
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