Which retailer became the world's first major company to be certified as carbon-neutral across its entire retail operations in 2007, revolutionizing its brand identity with this environmental commitment?

In the competitive retail landscape, environmental consciousness has become a crucial branding element. Companies are increasingly adopting sustainable practices to appeal to eco-conscious consumers. One retailer made history by becoming the first major global company to achieve certified carbon-neutral status across its entire retail operation. This groundbreaking achievement transformed their brand identity and set new standards for retail sustainability. Can you identify this pioneering company that merged nature-focused branding with concrete environmental action?

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