Which basketball legend famously turned down an equity-based endorsement deal with Nike in 1984, choosing Adidas instead, only to later regret it as the deal would have been worth billions today?

Celebrity endorsements can make or break a product. Sometimes these partnerships create iconic marketing moments, while others become cautionary tales. This trivia question explores one of the most infamous missed opportunities in endorsement history that changed the trajectory of a major athletic brand. Test your knowledge of this pivotal moment in retail marketing history!

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Michael Jordan
Magic Johnson
Larry Bird
Kareem Abdul-Jabbar