Which language learning platform completely rebranded in 2019, changing from a serious academic positioning to a more playful brand identity with a new owl mascot and gamified approach?

Product naming and branding in the language industry requires careful positioning and cultural awareness. Companies that create dictionaries, translation tools, language learning apps, and other linguistic products often use sophisticated brand positioning strategies to differentiate themselves in this specialized market. Test your knowledge about how major language brands have positioned themselves over the years!

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Duolingo
Rosetta Stone
Babbel
Memrise