Which brand collaboration holds the Guinness World Record for the 'Largest Product Launch Livestream' with over 8 million concurrent viewers in 2022?

The Guinness World Records has documented numerous marketing milestones throughout history. Brand collaborations have sometimes resulted in extraordinary achievements that have made their way into the record books. Test your knowledge about these remarkable partnerships that broke world records and made marketing history!

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• Samsung and BTS
• Xiaomi and Lazada
• Apple and Taylor Swift
• Nike and LeBron James

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