Which film is credited with creating the first major product placement bidding war in Hollywood history, leading to a revolutionary multi-brand integration strategy?

Product placement has evolved from subtle background objects to integral storytelling elements in modern cinema and television. This strategy has transformed how brands interact with audiences, sometimes even altering plot developments or character traits to accommodate featured products. How well do you know the groundbreaking moments in product placement history that changed how the film industry approaches brand integration?

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
The Matrix (1999) with Nokia phones
Minority Report (2002) with personalized targeted advertising
Cast Away (2000) with FedEx and Wilson