Which advertising pioneer invented the concept of the 'Unique Selling Proposition (USP)' that revolutionized how products are differentiated in marketing?

In the world of marketing and advertising, some techniques revolutionize how products are presented to consumers. Behind every major shift in advertising methodology lies an innovative mind who challenged the status quo. This poll tests your knowledge of a pivotal advertising technique that transformed how companies communicated with their customers and fundamentally changed product marketing strategies across industries.

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• Rosser Reeves at Ted Bates & Company in 1940
• David Ogilvy at Ogilvy & Mather in 1952
• Leo Burnett with his 'Inherent Drama' approach in 1947
• Bill Bernbach through his 'Creative Revolution' at DDB in 1959

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