Which major brand created a retail experience based on Norse mythology that resulted in a 37% increase in customer engagement and loyalty program signups during their 'Legends of Asgard' campaign?

Mythology and folklore have long been powerful tools in retail marketing and brand storytelling. Ancient narratives continue to shape customer experiences and build loyalty through emotional connections. This trivia question explores how major brands have leveraged mythology to create memorable customer experiences and strengthen their market position. Test your knowledge about the intersection of ancient stories and modern retail strategies!

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IKEA, with interactive stations representing the nine worlds of Yggdrasil
Starbucks, with limited edition Thor's Hammer mugs and Odin's Wisdom blend coffee
Nike, with their 'Speed of Loki' running experience and Mjölnir training zones
Amazon, with their Valhalla Rewards customer loyalty program and Bifrost delivery service