Which product holds the world record for the most expensive commercial failure, losing approximately $1.7 billion when it was discontinued after just 77 days on the market?

The Guinness World Records isn't just about athletic feats or strange talents—it also documents some of the most spectacular corporate failures in history. Companies have set unfortunate records with product launches that cost them fortunes and damaged their reputations. Test your knowledge about these historic marketing missteps that earned their place in the record books for all the wrong reasons!

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• Microsoft Zune
• HP TouchPad
• Amazon Fire Phone
• Samsung Galaxy Note 7

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