Which renowned architecture firm underwent a controversial rebrand in 2019, replacing their 50-year-old serif logotype with a minimalist sans-serif design that sparked debate about heritage vs. modernization in professional branding?

The architecture industry has seen many famous brands evolve their visual identities over time. Some rebranding efforts have become case studies in how design firms can modernize while honoring their heritage. This poll tests your knowledge of significant logo redesigns in the architecture world that sparked conversation about visual storytelling in the built environment profession.

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SOM (Skidmore, Owings & Merrill)
Gensler
Foster + Partners
Zaha Hadid Architects