Which viral marketing campaign for a horror movie was so effective it entered internet folklore as a 'real documentary,' generating over $248 million on a $60,000 budget?

The entertainment industry has pioneered some of the most innovative marketing strategies in history, transforming how products connect with audiences. From viral campaigns that broke the internet to groundbreaking techniques that changed the marketing landscape forever, this trivia tests your knowledge of iconic pop culture marketing moments that defined generations and set new standards for audience engagement.

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The Blair Witch Project's 'missing filmmakers' campaign
Paranormal Activity's 'Demand it in your city' campaign
Cloverfield's mysterious teaser and ARG experience
The Ring's 'Seven Days' video distribution stunt