Which athlete-brand collaboration set a record in 1984 as the first signature shoe deal that guaranteed royalties, eventually growing into a billion-dollar brand?

Brand collaborations in sports have created some of the most iconic marketing moments in history. From signature shoes to lifetime deals, athletes have become powerful brand ambassadors that transcend their sports. This trivia question tests your knowledge about one of the most financially significant athlete-brand partnerships that changed the landscape of sports marketing forever.

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Michael Jordan with Nike (Air Jordan)
Kareem Abdul-Jabbar with Adidas
Magic Johnson with Converse
Stan Smith with Adidas